From humble beginnings, Black Friday has gained significant momentum and has become one of the shopping events of the season, marking the start of the Festive Season for many South Africans.
Starting in the USA, Black Friday has been adopted in many parts of the world. And in true South African fashion, we have adapted the event and made it our own. But is it a worthwhile experience for shoppers? Do they read the full benefits of the event? Carl Velusamy, Manager: MANCOSA School of Public Administration, notes that we need to pay attention to the marketing narrative used during Black Friday events.
