About

Businesses and individuals choose Bullion PR & Communication for their expertise, strategic approach, media relations, reputation management, content creation, integrated communication, and track record of delivering measurable results.

about

Bullion PR & Communication, founded in 1996, is a leading agency specialising in public relations and communication services.

There are several reasons why businesses and individuals choose to work with Bullion PR & Communication:

Expertise and Experience

Bullion PR & Communication has a team of seasoned professionals with extensive expertise in the field of public relations and communication. They understand the dynamics of the media landscape and know how to craft effective strategies to achieve their clients' goals.

Strategic Approach

The agency takes a strategic approach to public relations, working closely with clients to identify their objectives and develop tailored communication plans. They analyse the target audience, media channels, and industry trends to create comprehensive strategies that maximise reach and impact.

Media Relations

Bullion PR & Communication has established strong relationships with media outlets across various platforms, including print, broadcast, and digital media. They leverage these connections to secure media coverage and generate positive publicity for their clients.

Reputation Management

Maintaining a positive reputation is crucial for businesses and individuals. Bullion PR & Communication helps clients manage their public image, handle crisis situations, and mitigate potential reputational risks. They employ strategic messaging and proactive communication to protect and enhance their clients' reputations.

Content Creation

Effective communication relies on compelling content. Bullion PR & Communication assists clients in developing engaging content, including press releases, articles, social media posts, and website copy. They ensure that the messaging aligns with the client's brand and resonates with the target audience.

Integrated Communication

Bullion PR & Communication understands the importance of integrating different communication channels for a cohesive brand presence. They combine traditional PR methods with digital strategies, including social media management, influencer partnerships, and online reputation management.

Measurable Results

The agency believes in data-driven decision-making and provides clients with measurable results. They track and analyse the outcomes of their PR efforts, including media coverage, audience engagement, and brand perception, allowing clients to evaluate the effectiveness of their communication strategies.

The Team

team

Lola Lazarus

Founder/Owner

Lola Lazarus is a Chartered Public Relations Practitioner (CPRP) and an Accredited Public Relations Practitioner (APR). She is also registered with the Public Relations Institute of Southern Africa (PRISA).

Lola holds a BA Honours Degree in Communication Science and has over 30 years of industry experience.

After receiving her National Diploma in Public Relations, Lola completed her practical training at a leading international PR Consultancy and later assisted in founding a top Johannesburg-based Consultancy.

In 1996, Lola founded Bullion PR & Communication, after which, she was invited to complete her Honours Degree at North-West University. She is currently doing her Masters research on “Investigating Disinformation in South Africa – Communication Sector”.

Over the years she has worked with Nelson Mandela on Zindzi Mandela’s wedding, Miss World, Decorex Inaugural Gala Dinner, Porsche Jaguar, Tiger Brands – Tastic Rice and Albany Bread events and product launches, Exxon Mobil, TransUnion, and Pepsico – Ceres.

Upon being a key participant in lobbying through media in order to take the National Credit Act through the parliamentary process, Lola handled the transition of the Micro Finance Regulatory Council to the National Credit Regulator, a significant new legislation in South Africa’s history.

Lola is actively engaging with international companies in order to assist them with their navigation of media and launching in Africa. The agency has opened an office in London.

Bullion PR & Communication boasts a talented and experienced team of professionals who collectively bring diverse skills and expertise to the table.

PR and Communication Specialists:

These are the core members of our team who are skilled in strategic planning, media relations, content creation, reputation management, and overall PR campaign execution.

We have a deep understanding of various industries and work closely with clients to develop and implement effective communication strategies.

Testimonials

Media Relations Experts: Our professionals have strong relationships with journalists, editors, and influencers across different media platforms. We excel in pitching stories, securing media coverage, and managing media inquiries, ensuring maximum visibility for clients.

Content Writers and Editors: We are known for our team of skilled writers and editors, which is crucial for creating compelling content. They craft usable media releases, articles, blog posts, social media content, and other written materials that align with clients' messaging and resonate with the target audience.

Digital Communication Specialists: With the rise of digital media, having experts in digital communication is essential. Our professionals are proficient in managing social media platforms, executing digital marketing campaigns, monitoring online reputation, and utilising analytics to track and measure digital communication efforts.

Crisis Communication Managers: Crisis communication managers are adept at managing and mitigating reputational crises. We work closely with clients and their legal team to develop crisis response plans, handle media inquiries during crisis situations, and ensure timely and effective communication to protect clients' reputations.

Event Managers: Bullion’s event management professionals specialise in planning and executing successful events, such as press conferences, product launches, and industry conferences. We handle logistics, media coordination, stakeholder engagement, and ensure that events align with clients' communication goals.

Research and Analytics Experts: These professionals conduct market research, media analysis, and audience research to inform communication strategies. They gather data, interpret insights, and provide recommendations for optimising PR and communication campaigns.