Local knowledge is a value differentiator in the PR world (September 2023)First-hand knowledge of a PR environment is a significant value differentiator for clients.
Threads will add significant value to PR (August 2023)PR campaigns need to embrace social media platforms and the value they can play when maximizing exposure. Threads can add value.
PR Still Remains Relevant in a Digital World (July 2023)Since the dawn of the Fourth Industrial Revolution in 2015, digitalisation has grown to be one of the most powerful platforms for...